I am super bullish on India, if I think as a consumer
I am super bullish on India.
The next decade will be India’s decade.
These statements are very common these days. Everyone from academics, politicians, investors, business people etc is forecasting a great future fir India and sharing a lot of data points to back it up.
So I am not saying anything different. But I am saying this as a CONSUMER. Not as a business person or investor.
My reason is very simple.
My consumption of home grown Indian brands has drastically increased in the last few years.
I love material goods and I spend reasonable amounts of money on certain consumer categories. The share of my spends on Indian brands ( and I am talking brands which were born in India in the last ten years ) has gone from less than 10% to more than 60% now.
I am not talking one or two purchases. I am talking a consumer behaviour which will qualify me as a loyal customer. Very high repeat buying and doing a lot of referral and word of mouth.
Not doing this because they are cheaper than their international competitors.Not doing this because of patriotism. I am doing this because I love their quality and their service.
We are no longer a cheap outsourcing destination. We can make great consumer products. We are learning to market them as well. I am hopeful that in the coming decade we will have some global Indian brands.
And that’s the reason for my optimism for India. As an Indian consumer. As a business person I also look forward to helping them in whatever small way I can.
A big shoutout to some of my favourites.
March Tee
Bombay Shirt Company
Luxoro Formello
The Million Bucks
Teafit
Creatures of Habit
Open Secret
Big cheers for home grown Indian consumer brands.
This is just a small sample. There are many others like them. There are others that I have tried and not liked. There are others that I will try in the future.
I am absolutely loving it as an Indian consumer.
Disclaimer – I have spoken to some of these founders. But mostly I reached out to them after I fell in love with their products.
